Bloom Set
Regular price
$218.00
Sale price
$174.40
Unit price
/
per
Soft, breathable confidence - designed for feeding wherever motherhood takes you.
Set saving applied.
Two Cowries, 20% off, plus free shipping to AU and NZ.
In our signature pouch, ready to gift
In stock, ships worldwide
Easy 30 day returns
Made for Mama & Baby
Made for mamas, with little ones in mind. The Cowrie brings together comfort, coverage and everyday versatility to make feeding on the go that little bit easier.
For Mama
- Feed with confidence. Enjoy 360° coverage without the slipping, adjusting or juggling of a traditional wrap.
- Keep one hand free. Our clever side opening lets you reach for your water, phone or anything else you need while feeding or pumping.
- Stay cool and comfortable. Lightweight, breathable mesh-knit cotton allows air to circulate, even on warmer days.
- Wear it beyond feeds. Beautifully designed to double as a scarf, cape or everyday layer, long after your breastfeeding journey.
For Baby
- Soft against delicate skin. Made from 100% GOTS-certified organic cotton, with a beautifully gentle feel.
- Breathable by design. Our open-weave knit encourages airflow, helping little ones stay more comfortable during feeds.
- A little less distraction. The soft drape creates a cosy, more private space for feeding in busy places.
The Fabric & Details
Thoughtfully designed in Tropical North Queensland and crafted from 100% GOTS-certified organic combed cotton, the Cowrie is made to feel as beautiful as it looks.
A little more about what makes it special:
- Beautifully soft. Combed cotton removes shorter fibres for a smoother, softer finish against mama's and baby's skin.
- Naturally breathable. Our signature open-weave mesh knit is lightweight and airy, without compromising on coverage.
- Made with care. Custom yarn-dyed for lasting colour and finished with a delicate rolled hem.
- Easy to take anywhere. Lightweight, compact and designed to slip straight into your nappy bag.
Included with every Cowrie: Our signature wash and carry pouch, perfect for keeping your Cowrie protected between uses or beautifully presented for gifting.
Sizing & Fit
One size, designed for a relaxed, comfortable drape and generous coverage while feeding.
Fits approximately:
- AU/UK sizes 6–16
- US sizes 2–14
- EU sizes 34–44
The soft, flexible knit falls naturally over your body, giving you room to move and feed comfortably without feeling restricted.
Care, Shipping & Returns
Caring for your Cowrie
Made for everyday motherhood, with easy care in mind.
- Wash before first wear.
- Place in the complimentary laundry bag provided.
- Machine wash cold on a gentle cycle.
- Lay flat to dry to help maintain its shape.
A little note about your knit: Due to the natural cotton fibres and open-weave design, some shedding may occur during the first few wears or washes. Darker colours may also transfer loose fibres onto lighter clothing initially.
Shipping & Returns
Orders are dispatched from Australia within 1–3 business days.
We offer 30-day returns on eligible purchases. Please refer to our Shipping and Returns policies for full details and exclusions.
Gots 100% Organic Cotton
Easy 360° coverage
Lightweight & breathable
Machine washable
Ways to use your Cowrie
Customer love
Based on 500+ reviews
What mamas are saying
“I only wish I’d bought it sooner.”
That’s the line we hear most. Mamas tell us they stopped feeding in the car or hunting for a parents room. Baby stays cool under the airy cotton, nothing slips, and one hand stays free. Then it lives in the nappy bag, long after the newborn days.
COWRIE VS OTHERS
Cowrie
Muslin Wrap
Nursing Apron
Stylish & Timeless
Breathable
360° Coverage
Multi-Wear
Multi-use
Gots Organic Cotton
GIFTING
The gift she'll actually use.
Because the best baby shower gifts are thoughtful for both mama and baby. The Cowrie brings comfort to little ones and confidence to mamas, with everyday versatility she'll appreciate long after the newborn days.
Gift ready on arrival
Every Cowrie comes in its own signature pouch that doubles as a wash bag.
No guessing her size
One size, made to fit AU 6-16
Easy 30 day returns
incase she'd rather a different colour
“"Purchased the two pack, one for my daughter and one for my daughter-in-law. They were a beautiful gift.”
Annette, verified buyer
Buying for two? Sets are 20% off
Frequently Asked Questions
Is the Cowrie worth the investment?
We think so, and thousands of mamas agree. Unlike traditional nursing covers, the Cowrie is designed to do so much more. From feeding and pumping to pram shade, baby blanket and everyday wear, it's one beautiful piece you'll reach for again and again. Crafted from premium GOTS-certified organic cotton, it's made to be loved well beyond your breastfeeding journey.
Will I feel confident breastfeeding in public?
That's exactly why we created the Cowrie. With generous 360° coverage, a soft, breathable drape and a clever side opening to keep one arm free, you can focus on feeding your little one rather than adjusting your cover. Whether it's a café, family gathering or your next adventure, a little extra confidence goes a long way.
Will my baby get too hot under the Cowrie?
Unlike heavier, less breathable covers, the Cowrie features a lightweight, open-weave cotton knit designed to encourage airflow. Always keep baby's face clear, ensure plenty of ventilation and monitor their temperature during feeds, particularly in warm weather.
Is the Cowrie see-through?
The Cowrie's specially designed mesh knit balances breathability with coverage, so you can feed comfortably and discreetly. As it's an open-weave fabric, some light may filter through, particularly in very bright conditions.
Is the Cowrie a good baby shower gift?
Absolutely! Because the best baby shower gifts aren't just for baby. The Cowrie is a thoughtful, practical gift for expecting and new mamas, designed to make feeding on the go that little bit easier. Beautifully presented in our signature pouch, it's ready to gift and made to be loved long after the newborn days.
Will the Cowrie work in my climate?
Designed in Tropical North Queensland, the Cowrie's lightweight, breathable knit makes it a beautiful choice for warmer climates, while its soft cotton drape also works as a light layer during cooler weather. It's a versatile piece designed to move with you through the seasons.
Some of the reviews shown are from related products the merchant grouped with this one.
J
Love how easy it is to wear and can be used multiple ways
A
My baby and I love this!!! She refused any other sort of cover before, as it’s too hot and not airy at all. I wear mine as a poncho when we go out and just drape it over her when it’s time to feed and she doesn’t fight it 🥹
A
Beautiful materials and colour. So airy, comfy and really the best nursing cover ♥️
R
Gifting as a grandma to my two kids both pregnant 11 weeks apart ! I nearly bought a cheaper branded one yet stop abruptly as yours are more breathable! Have gifted one to my daughter in qld and so pleased I got your brand to be breathable in the upcoming summer & my daughter in Melbourne just had her baby today and have the other one ready to give her with confidence as Melbourne can warm up too ( as well as be super cold even at home ! I’m stoked to be gifting a quality product ! Ros
M
Jeg elsker mine cowrie. Købte kornbladsættet og har bestemt ikke fortrudt. Kvalitet og pris matcher.
K
As someone that feels anxious feeding in public, the cowrie has eased my worries. Not only is it comfortable and stylish, it also makes me feel covered while at times all out underneath. Makes side swapping a breeze while taking away the rush of covering up when done feeding or while burping. Highly recommend for anyone who needs a little comfort and support while getting the hang of feeding.
M
My absolute saving grace! I use my cowrie almost daily. I use it out and about breastfeeding, as a pram or carrier cover, a blanket for my baby or 2 older children and even just for me to wear 😍🤎
C
The colour is as the photo. I think some more pastel colors would be very nice.
The fabric is actually very nice. it is shorter than i expected but long enough to do what it needs to do
M
When I saw this product online I was amazed so I purchased a set. As a breastfeeding mom this product is so useful, comfortable, versatile and handy. You can do your BF with your precious baby anytime and anywhere with confidence, safety and comfort. Highly recommended!
K
I bought this for my daughter-in-law & she loves it. It’s a subtle way of feeding bub in public & adds a touch of elegance to your outfit. You can also air your skin naturally underneath with no one knowing otherwise x
S
The Cowrie was absolutely perfect. I wore it like a scarf while on holiday, so it was always with me whenever I needed it. It was great for feeding on the go and also worked wonderfully to give shade. Practical, comfortable, and beautiful — I’m so happy with this cover!
S
Wish we had this from the beginning!! The material is so soft and breathable and most importantly bub loves it. I live in Tropical Queensland and my LO already runs on the warmer side which made feeding out and about hard on the both of us. After wracking my brain for a while on something better I could use for a comfortable cover, Amor Mama came up in my feed. I am beyond happy with my Purchase.
Thankyou Pheobe for filling the hole in the market because this is genius! xo
A
Cowrie ads started popping up for me early in my pregnancy. After giving birth, I used the regular nursing covers I had left from my first child and was reminded of how inconvenient they were. So I finally decided to order Cowrie.
It’s honestly brilliant - super convenient, beautiful, and functional. My baby doesn’t get stuffy under the cover, yet it’s not see-through, and I now have a stylish accessory as well.
I’m very happy with my purchase and wish the creators lots of success!
N
I bought a double pack for my daughter who had her first baby last week. She absolutely loves this gift and says it's the best thing she has received. It is so soft and versatile. My daughters sister-in-law has now purchased the same for her 10 month old.
We wrap our little girl in the cowries and also using it on her pram when she went on her first outing.
K
I was gifted a cowrie at my baby shower and unfortunately lost it at a park while on holidays, when we got home I ordered 2 more because it is one of the items that I use every day and couldn’t live without - one for the nappy bag and one at home. So handy to be able to modestly breast feed and great pram cover when out for walks and the sun hits bubs face. It also helps bub sleep as it smells like me. We’ve also used it as a light cover to prevent sunburn. Overall great multipurpose product.
M
Bought the cowrie and nappy caddy, both are part of my daily life now. I use the cowrie over my pram when walking my baby girl and love the airiness.
L
Ich nutze es super gerne als Sonnenschutz auf dem Kinderwagen. Ich kann dennoch den kleinen sehen, ohne dass er immer wieder Sonne ins Gesicht bekommt, Auch zum stillen super. Ich bin mir sicher, mein kleiner bekommt genug Luft, ist vor der Sonne geschützt und wir haben beim Stillen etwas Privatsphäre.
A
I absolutely love this item. It has become a new staple item! Fashionable and functional and goes with everything.
I have noticed a difference with Little man not over heating like he had with other breastfeeding covers.
K
I bought a dove grey Amor Mama Cowrie about a month after I discovered them and wish I’d bought it earlier. It’s made a huge difference in my comfort and confidence when it comes to feeding in public, especially as a nipple shield user who needs a little longer with the shirt up and bra down to set up before bub latches.
I love that it’s soft and breathable without being see-through + can be worn so that it’s long enough to cover bub’s body and feet if needed, without it getting too hot. Lovely to have enough room around the neck that I can peep down to see bub but not so much that I feel exposed too.
Made a huge difference to our recent travel interstate, as I had the confidence to feed anywhere + it didn’t take up a lot of space in the nappy bag and was easy to wash with the mesh carry bag.
Husband also found a bonus use - protecting his neck from the sun when he forgot a hat 😅
P
I absolutely love this product, it’s one of those rare purchases I only wish I had made sooner. Admittedly, I was hesitant at first. With so few reviews on Instagram, I wasn’t entirely sure if the store or the product were genuine, and I’ve been burned before by brands that promise quality but deliver the opposite. The price also gave me pause. But I’m so glad I took the chance, what a wonderful surprise!
The fabric is incredibly soft, breathable, and lightweight, making it easy to take with me wherever I go. As someone with a fuller bust, I used to feel uncomfortable breastfeeding in public, but this product has truly been a game changer. I even nursed my baby at the park today with total confidence. I’ll definitely be recommending this to all the moms I know!
T
After having a bad experience with trying to feed my baby in public, I remembered seeing the ad for this on Instagram and ended up buying two of them. I wanted to have them for our baby’s first flight and it truly was the best purchase. It helped me feed her wherever, whenever and it helped her sleep through take off and landing by reducing her light exposure. The fact that it’s so airy but has excellent coverage has really made it a dream to use in almost every instance we’ve needed it. I’ve used it on our trip as a pram cover and blanket for her when the sun is out or if she gets a little too cool. It has been the mvp of this trip so far and I don’t know how we managed the first few months of her life without it!
