Right at 10am AEST (QLD time) on Tuesday, 19th November! Here’s when to set your alarm (don’t hit snooze):

NSW, VIC, TAS, ACT: 11:00 AM

QLD: 10:00 AM

SA: 10:30 AM

NT: 9:30 AM

WA: 8:00 AM

Everything! we are offering 20% OFF sitewide! Including best sellers and limited releases. Its our biggest sale of the year, so make sure you take advantage of the savings.

Yes, the website will be locked 4 hours prior to launch, so we can get sale ready!

Our site will reopen at launch, 
Tuesday, 19th November at 10am AEST ( QLD Time ) 

Nope! All discounts are included in sale prices. Just shop till you drop, no code needed.

Spend $150 or more, and get a FREE Amor Mama Nappy Caddy (valued at $49.95)! Simply add items to your cart until it reaches $150 (2 Cowries!) and the caddy will automatically be added to your order. The nappy Caddy is an exclusive gift with purchase offer and is not available anywhere else or for purchase. Get in quick! Caddy's are LIMITED and they will sell out.

We’re moving at lightning speed, so once your order’s in, it’s locked and loaded. Triple-check your details before checkout to avoid hiccups.

Orders might take up to 5 days to process due to the rush, but we’re working our buts off to get them to you ASAP. You’ll get tracking info once your order ships!

Once your order is placed, we can’t cancel it due to the high volume of requests. So, double-check before you click ‘buy’!

Sorry, but no double-dipping. Our sale prices are already jaw-dropping enough! All discount codes will be deactivated during the sale.

We have updated our returns policy for the duration of the Black Friday Sale. Due to major stock movements expected returns are for store credit only so choose carefully!

ASAP! This is our biggest sale event of the year! Items will sell out and won't be restocked for the sale. Once it's gone, it's gone. Don't wait!